Ansa Hasan


Ansa Hasan is a brand and marketing operations strategist with 15+ years of experience leading campaigns, launches, and creative programs across fashion, luxury, and retail — spanning in-house leadership, consultancy, and the manufacturing supply chain.

Her career runs the full length of the fashion value chain. It begins on the production side: at Matrix Sourcing, she ran the product creation center, working directly with factory capabilities across apparel, home, and lifestyle categories to build buyer-ready collections for global wholesale accounts including Nike, Adidas, and Reebok. That foundation — understanding how product is made before it is marketed — shapes everything that followed.

From there, her path moved through some of the industry’s most demanding brand environments: Kering Group and Armani Group brands via Al Tayer Group in Dubai, Porsche Middle East, and ÉLAN, where she served as SVP of Marketing Operations.

She has since built Tilt 350, her New York-based consultancy, working with fashion, luxury, and consumer brands on the programs that sit at the intersection of strategy and delivery.

Ansa holds a Master’s in Fashion Promotion, Communication & PR from Istituto Marangoni, London — now ranked among the world’s leading fashion schools — and a BA in Design & Visual Communication from the National College of Arts, Pakistan, where she graduated with honors

Her work is defined by operational rigour and strategic clarity in equal measure. She has:

Grown Porsche Panamera sales by 167% through targeted repositioning

Produced multi-city seasonal launches that sold collections out within hours of release

Taken a consumer app from concept through launch as lead strategist and project director

Most recently, she developed the Modular Commitment Planner  a supply chain and marketing decision tool for fashion brands reflecting her long-standing conviction that the gap between production calendars and marketing execution is where brands lose the most ground.

Through Tilt 350, she works with brands navigating that gap: helping leadership teams build the structure, alignment, and operational discipline that turns strong strategy into delivered results.

Based in New York. Internationally experienced across Pakistan, Dubai, London, and the US.